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The differences between founders based on their prior entrepreneurial experience are significant. The most experienced, repeat founders place an elevated importance on access to talent, presumably informed by their experiences in attracting and retaining talent in prior entrepreneurial endeavours. These founders also appear to be least influenced by the idea of ‘starting where they live’ compared to less experienced and first-time founders.

What was the most important 'business' consideration for you when choosing where to locate your company when you founded it?



  • First-time founder
  • Repeat founder with limited experience scaling company
  • Repeat founder with significant experience in scaling company
Founders respondents only.